About us
HarDinStrong started with a simple conviction — that strength training shouldn't be intimidating, expensive, or reserved for gym-goers. It should be for everyone, everywhere, every day.
Our story
Ruushill grew up competing in cricket at a national level and has never stopped moving. Pooja's path was different — a series of health conditions forced her to take stock and completely rethink her relationship with her body. Strength training changed everything for her.
They met at ESADE, and the idea was straightforward: build the program they wished had existed. Accessible, structured, and led by someone who genuinely knows how to coach — Millie, an ACE-certified trainer who makes strength training feel like something anyone can do.
All it takes. Every day. That's it.
A week — with one day to rest and recover.
Per program — enough time to truly master the movements.
What we stand for
No gym. No equipment. No complicated app. Just you, a mat, and 30 minutes.
We meet you where you are. Whether it's day one or day one hundred, you belong here.
Every exercise scales up and down. You grow at your own pace — and you will grow.
Designed for busy homes, not perfect schedules. Consistent beats perfect, every time.
The people behind HarDinStrong
Co-founder
Nearly a decade at adidas building brands across India and Southeast Asia, most recently as Director of Brand Marketing, SEA. A lifelong fitness advocate who brings world-class brand thinking to HarDinStrong.
Co-founder
7 years scaling consumer businesses at Delivery Hero and Deliveroo across APAC. Her own journey discovering the power of strength training sparked HarDinStrong — her growth expertise is building it into a movement.
Founding Trainer
ACE Certified Personal Trainer and Level 2 Animal Flow Instructor with 5+ years in the industry. A former international golfer who specialises in rehab, prehab, and making strength training welcoming for everyone.